# Google Ads Agency from Aachen for Enquiries That Pay Off
> Pageworkers is your Google Ads agency for B2B companies: search ads, Performance Max, YouTube, remarketing and conversion tracking from one source.

Source: https://pageworkers.com/en/google-ads-agentur/

## Your Google Ads agency for enquiries that pay off.
As a Google Ads agency from Aachen we plan, run and optimise campaigns for mid-sized B2B companies. Search ads, Performance Max, YouTube and remarketing interlock, with precise tracking and reporting that shows which enquiry came from which euro.

## More qualified enquiries from Google search
Google shows your ad at the exact moment someone searches for your service. This demand already exists, it only has to be collected properly. As a Google Ads agency we build account structures that bring search intent, budget and landing page together and avoid wastage from the start.
We have worked with Google Ads for more than 12 years and combine campaign management with conversion tracking, landing page optimisation and web development. The result is a setup that does not just deliver clicks but enquiries that fit your sales team.

## Google Ads from one source.
Every euro in Google Ads should have a job. As a Google Ads agency we take over strategy, account structure, ads, bidding and tracking and align all building blocks with the goals of your sales team.
We manage accounts from a few hundred to five-figure monthly budgets, always with the same question in mind: which search queries lead to customers, and how do we reach these people with as little loss as possible?
- Search ads: We structure campaigns by search intent, write ads with relevance and manage bids towards enquiries instead of clicks. Negative keywords keep the budget where it works.
- Display and YouTube Ads: With display and YouTube we reach your target group before the active search. We steer audience signals, placements and frequency so that reach contributes measurably to enquiries.
- Performance Max and Shopping: For products and services with a feed we set up Performance Max and Shopping campaigns, with maintained data, asset groups and exclusions that steer the automation in your interest.
- Remarketing: We bring back visitors who have already shown interest. Segmented lists, fitting messages and frequency caps make sure remarketing helps instead of disturbing.
- Conversion tracking: Without reliable data every optimisation runs into the void. We set up Tag Manager, conversion actions and server-side tracking, GDPR-compliant and with consent.
- Ongoing optimisation: We review search terms, bids, ads and landing pages weekly. What works is scaled, what does not work is switched off. You see every change in the reporting.

### We do not optimise for clicks. We optimise for enquiries.
Many Google Ads accounts deliver impressive click numbers and still too little revenue. We turn the perspective around: the starting point is the enquiry your sales team needs. From there we build campaigns, audiences, ads and landing pages and measure what happens along the way.
- Certified Google Partner
- More than 12 years of Google Ads experience
- Focus on B2B and the mid-market
- Conversion tracking with consent
- Transparent reporting in real time
- Landing pages and campaigns from one source

### We rely on tools that make performance measurable
Google Ads, Google Tag Manager, Google Analytics 4, Google Looker Studio, Google Search Console, Microsoft Ads, YouTube Ads, Semrush, n8n.io, Claude-AI

## Your path to Google Ads that deliver enquiries
Our Google Ads management follows a fixed sequence. We analyse your account and your market, define goals and metrics, build the campaign structure and the tracking and then optimise continuously based on real data. Every phase has a result you can follow.

### 1. Analysis and goal definition
We check your existing account, your competitors and the search volume in your market. Together we define which enquiries you need, what an enquiry may cost and how we measure success.

### 2. Keyword research and structure
From search terms, search intent and your services an account structure with campaigns, ad groups and exclusions emerges. This keeps the budget where purchase intent is recognisable.

### 3. Ads and landing pages
We write ads that match the search query and build or optimise the landing pages behind them. Ad, page and form tell the same story, which raises quality score and conversion rate.

### 4. Tracking and go-live
Before the first ad runs, the tracking is in place: conversion actions, Tag Manager, consent and reporting. Then the campaigns go live and we watch the first data daily.

### 5. Optimisation and scaling
We evaluate search terms, bids, ads and audiences weekly, test variants and move budget to where enquiries arise. Every month you receive an assessment of what has changed and why.

## Google Ads with a plan instead of budget on a hunch
Google Ads does not work through a few keywords and a handful of ads. What matters is whether structure, tracking, landing pages and optimisation interlock. This is exactly where we combine our experience from performance marketing, web development and SEO. For mid-sized B2B companies this means: less wastage, traceable cost per enquiry and an account that grows with your sales team.
- Certified Google Partner: As a Google Partner agency we meet the requirements for account management, certification and performance. You benefit from direct support and early access to new features.
- More than 12 years of experience: We have managed Google Ads accounts since 2012. This experience from hundreds of campaigns flows into every structure, every ad and every bidding decision.
- Dedicated contact: You talk to the person who actually manages your account. No handovers and no changing team in the background.
- Enquiries instead of clicks: We measure and optimise for enquiries, calls and orders. Clicks and impressions are intermediate steps for us, not goals.
- Full cost transparency: You can see at any time where your budget goes and what an enquiry costs. Our reporting is live, not retrospective.
- Landing pages included: As a web agency we build and optimise the pages behind your ads ourselves. Ad, page and form come from one source.

## Knowledge about Google Ads, SEA and performance.
As a Google Ads agency we deal with account structures, bidding strategies, tracking and landing pages every day. In this section we share what has worked in more than twelve years of performance marketing for B2B companies and where Google Ads accounts fail most often.

### Account structure decides the cost per enquiry
Most problems in Google Ads accounts are structural problems. Keywords that are too broad, missing exclusions and ad groups that mix several topics lead to Google showing ads for search queries that never become an enquiry.
A good structure separates search intents, assigns a matching landing page to every ad group and gives the bidding automation enough data to learn.
A robust account structure includes:
• campaigns separated by services and goals
• ad groups with closely related search terms
• negative keywords at account and campaign level
• ads that pick up the search query
• landing pages that keep the promise of the ad
• conversion actions with unambiguous values
Pageworkers builds accounts so that every campaign has a job and every metric can be assigned to a decision.

### Google Ads strategy for demanding companies
We develop Google Ads setups for B2B companies and the mid-market that deliver enquiries at plannable cost and are designed together with sales.

### Tracking as the basis of every optimisation
Bidding strategies such as target CPA or target ROAS are only as good as the conversions they learn from. If forms are counted twice, calls are missing or consent is not considered, Google optimises towards the wrong signals.
That is why tracking comes before the first ad with us. We define what a conversion is, what value it has and how it is measured technically.
Reliable tracking includes, among other things:
• Google Tag Manager with documented tags
• conversion actions for forms, calls and purchases
• Consent Mode and a legally compliant cookie banner
• server-side tracking where data quality requires it
• links to Google Analytics 4 and Search Console
• reporting that shows cost per enquiry instead of clicks
Only when this foundation is in place is the work on bids, ads and audiences worthwhile. Pageworkers combines tracking, web development and campaign management so that the data on which decisions are based is correct.

### Google Ads and SEO belong together
Paid and organic visibility complement each other. Google Ads delivers fast data on which search terms lead to enquiries. These insights flow into the SEO strategy, while strong organic rankings reduce dependence on the advertising budget.
Whoever manages both together occupies the results page twice and learns faster which topics really count for sales.
The combination is particularly effective for:
• new services for which no rankings exist yet
• search terms with strong competition in the organic results
• landing pages optimised for ads and search alike
• remarketing to visitors from organic traffic
• brand terms protected against competitors
• seasonal topics with short time windows
Pageworkers therefore never looks at Google Ads in isolation but as part of your overall visibility in Google, ChatGPT and other search systems.

## Frequently asked questions about Google Ads agencies and Google Ads management
Google Ads is the fastest way to visibility among people who actively search for your service. As a Google Ads agency we answer the questions companies ask us most often before working together.

### 01. What does a Google Ads agency do?
A Google Ads agency plans, creates and optimises advertising campaigns in Google search, the display network, YouTube and Google Shopping. This includes keyword research, account structure, ad copy, bidding strategies, conversion tracking and ongoing reporting. At Pageworkers, landing pages and web development come from the same team.

### 02. What budget do I need for Google Ads?
That depends on your market, the competition and the click prices. For B2B companies with services that need explanation we recommend a starting budget that produces enough data for decisions in the first weeks. We tell you honestly in advance whether your budget is sufficient for your goal.

### 03. How quickly will I see results?
First clicks and enquiries often arise within a few days of the start. Reliable statements about cost per enquiry are possible after four to eight weeks, once enough data is available and the first optimisation rounds are complete.

### 04. What does management by a Google Ads agency cost?
We work with a monthly management fee that depends on scope and budget, plus a one-off setup fee for structure and tracking. You pay the advertising budget directly to Google, we do not earn anything on it.

### 05. Can I keep my existing Google Ads account?
Yes. We work in your account, you remain the owner of all data, campaigns and access. Before the start we review the account and propose what stays, what is rebuilt and what should be switched off.

### 06. How is success measured?
We measure enquiries, calls, forms and purchases as conversions, not just clicks. For this we set up Google Tag Manager, Google Analytics 4 and the conversion actions in Google Ads. In the reporting you see cost per enquiry, conversion rate and the development over time.

### 07. Is Google Ads possible in a GDPR-compliant way?
Yes, if tracking and consent are set up correctly. We work with Consent Mode, a legally compliant cookie banner and, where useful, server-side tracking. This keeps the data reliable and privacy protected.

### 08. Is Google Ads worthwhile for B2B companies too?
Especially in B2B it is worthwhile, because search queries there often express a concrete purchase intent. What matters is a tight keyword selection, exclusions for private customers and applicants, and landing pages that answer professional questions. Then a few clicks turn into valuable enquiries.

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