As a content marketing agency from Aachen we develop content for mid-sized B2B companies that is visible in Google, ChatGPT and social networks and builds trust. Strategy, editorial, design, video and distribution interlock, with metrics that show which content brings enquiries.
Before decision makers make an enquiry, they read, compare and check. Whoever is present with helpful content in this phase is perceived as a provider long before sales comes into play. As a content marketing agency we plan this content strategically: by search questions, decision situations and goals.
We combine editorial with SEO, GEO, design and video and make sure content reaches your target group via website, newsletter and social networks where they search. For more than 12 years we have produced content for companies from industry, technology, research and services.
Good content decides whether your company is found, understood and recommended. As a content marketing agency we combine strategy, editorial, design, video and distribution into an approach designed for B2B companies and the mid-market.
We do not write for search engines and not for algorithms, but for the people preparing a decision. That Google, ChatGPT and LinkedIn prefer this content as well is the consequence, not the goal.
We analyse target groups, search questions, competitors and decision situations. The result is topic areas, formats, channels and an editorial plan with measurable goals.
Content structured for search questions and for generative search systems such as ChatGPT and Google AI Overviews. Topic clusters, professional depth and unambiguous answers instead of keyword texts.
Expert articles, guides, landing pages, case studies and white papers from our editorial team. Researched with your experts, written for your target group.
Explainer videos, interviews, short videos, infographics and illustrations that make complex services understandable and work in every channel.
Content needs reach. We distribute it via newsletter, LinkedIn, trade portals and paid campaigns and make sure it reaches the right people.
We use AI for research, structuring and variants, with editorial control and your expertise. Produced faster, without sounding interchangeable.
Many companies publish regularly without knowing whether it brings anything. We turn it around: the starting point is the questions of your target group, the topics in which you have expertise and the enquiries your sales team needs. From this, content with a job emerges, along with metrics that show whether it is fulfilled.
We review your existing content, your visibility in Google and ChatGPT and the questions of your target group. You receive an honest assessment of which topics are missing and where your content can do more.
Our content management follows a fixed sequence. We analyse target group and starting point, develop strategy and editorial plan, produce content with your experts, distribute it via the right channels and continuously measure what brings visibility and enquiries.
We review your existing content, your visibility in Google and AI systems, your competitors and the search questions of your target group. This reveals topics where expertise and demand come together.
From topic areas, formats, channels and goals a content strategy emerges. The editorial plan defines what is produced when and for whom and which metric measures success.
We interview your experts, research, write, design and produce video. Approvals run through a fixed process so that expertise and tone are right.
Content is prepared, structured and published for website, newsletter and LinkedIn. Where useful, we amplify reach with paid campaigns.
We measure rankings, mentions in AI systems, traffic, time on page and enquiries per piece of content. From this we derive which topics are deepened, updated or newly created.
Let us check which topics your target group searches for and where your content stands today. In a free first consultation we show you concrete potential and the right way to start.
Content marketing does not work through as many publications as possible. What matters is whether content answers questions, shows expertise and is found in Google, ChatGPT and LinkedIn. This is exactly where we combine editorial, SEO, GEO, design, video and web development.
For mid-sized B2B companies this means: less actionism, content with a job and a strategy that builds visibility and enquiries in the long run.
We do not start with the first text. First we define topic areas, target groups, formats and metrics for your content.
We have produced content for B2B companies since 2012 and know which topics and formats bring visibility and enquiries.
You work with an editorial team that knows your industry, your tone and your experts. No changes in the team.
Content is built from the start so that search engines and generative systems can capture, understand and name it as a source.
Expert articles, graphics, explainer videos and short videos are created in the same team, aligned in message and imagery.
We measure rankings, mentions in AI systems, traffic and enquiries per piece of content and derive the next topics from it.
Decision makers research before they enquire. We make sure your content appears in Google, ChatGPT and LinkedIn exactly when your target group is looking for answers.
Topics from real questions of your target group, not from assumptions.
Content from interviews with your experts, prepared editorially.
We plan content as connected topic areas with service page, in-depth articles and links so that readers and search systems recognise the connection.
Regular issues to contacts and customers
Explainer videos and short formats for website and LinkedIn
Formats and channels so that content arrives where your target group reads.
More than 300 companies trust our work. This shows not only in the results but also in numerous reviews on Google, Proven Expert and Trustpilot. What counts are transparent processes, precise execution and real collaboration as equals.
Extremely competent advice, fast implementation, friendly and relaxed collaboration. Especially with urgent support issues you always get help quickly! The Pageworkers team simply knows what they are talking about when it comes to WordPress / SEO, and they implement things exactly as discussed. A real rarity, we look forward to a long-term collaboration!
Head of Marketing
Very competent and agile agency. Definitely recommended.
Senior Designer
Pageworkers took our website to the next level! With an eye for detail and an understanding of the latest trends in web design, the team created a user-friendly and aesthetically pleasing site. The customer service is right, too: quick answers and tailored solutions. Highly recommended for anyone who wants to improve their online presence!
Managing Director
As a content marketing agency we deal with the strategic, editorial and technical factors that decide whether content is found, read and used as a source.
In this section we share what has worked in more than twelve years of content, SEO and web development for B2B companies.
Single articles on random topics build no visibility. Search engines and AI systems prefer companies that cover a topic area completely: with an overarching page, in-depth posts and links that show the connection.
Topic clusters make expertise visible and lead readers from the first question to the enquiry.
A topic cluster usually consists of:
• a service or topic page as the starting point
• in-depth articles on concrete questions of the target group
• case studies and examples from practice
• formats for different decision phases
• internal links that establish the connection
• an update routine so that content stays valid
Pageworkers plans content as topic clusters and connects them with your website structure so that Google, ChatGPT and your readers recognise the connection.
We develop content strategies for B2B companies and the mid-market that make expertise visible, build trust and contribute measurably to enquiries.
Good content today is not only read but also processed, summarised and cited by AI systems. That changes how content should be built: unambiguous answers, a comprehensible structure, recognisable authors and sources.
Whoever writes this way helps readers and at the same time is named as a source more often by Google, ChatGPT and Perplexity.
Content that works for people and machines includes, among other things:
• a direct answer to the question in the first paragraph
• subheadings that make the structure recognisable
• professional depth with examples and figures
• author profiles with recognisable expertise
• structured data for articles, authors and company
• update dates that signal validity
Pageworkers combines editorial with technical SEO and GEO optimisation so that content becomes visible in classic search engines and generative search systems.
The best article brings nothing if nobody reads it. Distribution is therefore part of every content strategy: which channels reach the target group, in which format and at which frequency?
One piece of content can have several lives: as an expert article on the website, as a post series on LinkedIn, as a newsletter issue and as a short video.
Particularly effective are:
• newsletters to existing contacts and customers
• LinkedIn posts by experts and management
• paid amplification of content with strong reach
• guest articles and mentions on trade portals
• reuse in sales documents and offers
• internal links from frequently visited pages
Pageworkers plans distribution from the start so that content arrives where your target group reads.
Content marketing comes with uncertainty for many companies: which topics, how much effort, which impact? As a content marketing agency we answer the questions we are asked most often.
A content marketing agency develops the strategy for your content, produces copy, graphics and videos and makes sure they reach their target group via website, newsletter and social networks. At Pageworkers, strategy, editorial, SEO, GEO, design, video and distribution come from one team.
SEO makes sure content is found in search engines. Content marketing additionally covers strategy, formats, distribution and the question of which content works in which phase of a decision. Both interlock: good content is the basis of visibility, good visibility brings content to the target group.
Expert articles and guides for search questions, case studies for trust, white papers and checklists for lead generation, short videos and LinkedIn posts for reach. Which formats take centre stage depends on your target group and your goals.
We need your experts for interviews and approvals, usually one to two hours per piece of content. Research, copy, design, publishing and distribution are on us. This keeps the effort for your team plannable.
Yes, for research, structuring, variants and translations. The professional substance comes from interviews with your experts, the editorial control from our team. The result is content that is produced faster but does not sound interchangeable.
Content distributed via LinkedIn and newsletter works immediately. Visibility in Google and AI systems takes time: first rankings arise after a few weeks, robust visibility after six to twelve months of consistent work.
We measure rankings, mentions in ChatGPT and other AI systems, traffic, time on page, downloads and enquiries per piece of content. In the monthly reporting we put the numbers into context and derive the next topics.
For companies with services that need explanation, longer decision cycles and customers who research intensively before an enquiry. In B2B and the mid-market this is the rule. Whoever offers helpful content there is perceived as a provider before the competition comes into play.
