As a LinkedIn agency from Aachen we bring mid-sized B2B companies to the decision makers who decide on orders. LinkedIn Ads, company page, personal branding and lead gen forms interlock, with tracking that shows which enquiry came from which campaign.
On no other platform can target groups be addressed as precisely by industry, company size, position and function as on LinkedIn. For B2B companies with services that need explanation this is an advantage hardly any other channel offers. As a LinkedIn agency we use it systematically.
We combine paid campaigns with organic visibility: company page, posts by the management and expert content build trust, campaigns bring the reach to the right people. We have worked with B2B target groups and long decision cycles for more than 12 years.
LinkedIn is the channel where B2B decisions are prepared. As a LinkedIn agency we combine strategy, ads, content and tracking into an approach that is aimed at qualified enquiries, not at reach at any price.
We know the cost structure of the platform and spend budget only where the target group is defined tightly enough. Where LinkedIn Ads are not the best choice, we say so before the start.
We define target groups, goals, messages and the interplay of company page, personal profiles and campaigns. The result is a plan with measurable milestones.
Industry, company size, position, function, contact lists or account lists: we build audiences that contain exactly the decision makers you want to reach.
Sponsored Content, Document Ads, Video Ads, Conversation Ads and lead gen forms. We choose formats by goal and continuously test messages and creatives against each other.
Posts for the company page and the profiles of your management that show expertise and start conversations. Editorial plan, copy and graphics from our team.
For companies with few but valuable target customers we address defined accounts specifically, with campaigns, content and sales impulses that are coordinated with each other.
Insight Tag, conversion tracking and lead handover to your CRM: you see which campaign brought which enquiry and what a qualified enquiry costs.
LinkedIn Ads are more expensive than other channels, but the audience is more precise. That only pays off if every campaign is aligned with a business goal. We therefore start with the question of which enquiries your sales team needs and build audiences, messages, formats and landing pages backwards from there.
We review your company page, your previous campaigns and your target group on LinkedIn. You receive an honest assessment of whether and how LinkedIn marketing pays off for your company.
Our LinkedIn management follows a fixed sequence. We analyse target group and starting point, develop strategy and messages, build campaigns, content and tracking and then optimise based on real enquiries. Every phase has a result you can follow.
We review your company page, previous campaigns, competitors and the size of your target group on LinkedIn. Together we define which enquiries you need and what a qualified enquiry may cost.
From industry, position, company size and your target customers, audiences emerge. For each audience we develop messages that pick up the concrete benefit and the questions of the decision makers.
We create ads, lead gen forms, landing pages and accompanying posts for company page and profiles. Formats and creatives are set up in variants from the start.
Insight Tag, conversion tracking and the handover of enquiries to your CRM are in place before the start. Then the campaigns go live and we watch cost, quality and feedback from sales.
We continuously evaluate audiences, formats, messages and enquiry quality, test variants and move budget to where qualified enquiries arise. Every month you receive an assessment with next steps.
Let us check how large your target group on LinkedIn is and what an enquiry would cost. In a free first consultation we show you concrete potential and the right way to start.
LinkedIn marketing does not work through a few sponsored posts. What matters is whether audience, message, format, landing page and sales interlock. This is exactly where we combine our experience from B2B marketing, content and web development.
For mid-sized companies this means: less wastage at high click prices, enquiries from the right people and a channel that contributes to sales in a plannable way.
As a partner of the platform we receive direct support and early access to new formats and targeting options.
We have worked with B2B target groups, long decision cycles and services that need explanation since 2012.
You talk to the person who actually looks after your campaigns and content, without handovers in the team.
We build audiences from your customer list and your sales team and continuously check whether the enquiries come from the right people.
We produce posts, graphics, documents and videos for company page and profiles ourselves, aligned with the campaigns.
You can see at any time what a qualified enquiry costs and which campaign brought it. Live, not retrospective.
LinkedIn reaches decision makers by industry, position and company size. We make sure your message lands with the people who decide on orders, and not with everyone else.
Derived from customer list and sales, not from assumptions.
Expert content that builds trust before the enquiry arises.
We plan campaigns, content and the handover to your sales team as one process and measure the quality of the enquiries, not just their number.
Pre-filled, with qualifying questions and CRM handover
Pages that answer professional questions and offer the next step
Technical foundations so that every enquiry arrives and stays traceable.
More than 300 companies trust our work. This shows not only in the results but also in numerous reviews on Google, Proven Expert and Trustpilot. What counts are transparent processes, precise execution and real collaboration as equals.
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Head of Marketing
Very competent and agile agency. Definitely recommended.
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Managing Director
As a LinkedIn agency we deal with audiences, formats, messages and tracking that decide whether campaigns on LinkedIn deliver enquiries.
In this section we share what has worked in more than twelve years of B2B marketing for the mid-market and where LinkedIn campaigns fail most often.
The greatest strength of LinkedIn is the targeting. But it only unfolds if the audience is defined tightly enough. Campaigns that address every marketing manager in Germany burn budget on people who will never become customers.
Good audiences come from sales: which industries, company sizes and positions actually decide on an order? We answer these questions before the first ad.
Good audience building includes:
• industry and company size derived from your customer list
• positions and functions of the actual decision makers
• account lists for account based marketing
• exclusions for competitors, applicants and students
• retargeting of website visitors and video viewers
• separate campaigns per audience for comparable data
Pageworkers builds audiences together with your sales team and continuously checks whether the enquiries really come from the right people.
We develop LinkedIn concepts for B2B companies and the mid-market that reach decision makers, build trust and deliver qualified enquiries at traceable cost.
Paid campaigns work better when the audience already knows your company. Posts by the management, expert articles and insights into the company build this trust, ads bring the message to the people who do not follow yet.
Whoever plans both together lowers the cost per enquiry, because decision makers respond to an ad whose sender they trust.
The interplay of content and ads includes, among other things:
• an editorial plan for company page and personal profiles
• expert content amplified as Document Ads or Sponsored Content
• video posts whose viewers are reused as an audience
• consistent messages in organic posts and ads
• landing pages that deepen professional questions and offer a next step
• tracking that brings organic and paid contacts together
Pageworkers combines editorial, campaign management and web development so that content and ads tell the same story.
Many LinkedIn campaigns deliver contacts that fizzle out in sales. The reason is rarely the campaign but the missing handover: who gets in touch when and with which message?
That is why we define before the start how enquiries reach your CRM, who handles them and how feedback on quality flows back into the optimisation.
Particularly relevant are:
• automatic handover of lead gen forms to CRM or email
• a response time of a few hours for new enquiries
• qualifying questions in the form that reduce wastage
• feedback from sales on enquiry quality per campaign
• follow-up sequences by email for undecided contacts
• evaluation from enquiry to order instead of only to the lead
Pageworkers thinks LinkedIn marketing through to the order, not just to the form.
For B2B companies LinkedIn is the most important social channel and at the same time the most expensive. As a LinkedIn agency we answer the questions companies ask us most often before working together.
A LinkedIn agency develops the strategy for your presence on LinkedIn, looks after company page and profiles, produces content and manages paid campaigns. At Pageworkers, audience building, ads, content, landing pages and tracking come from one team.
Click prices on LinkedIn are well above those of other networks, often in the range of several euros per click. In return the audience is very precise. Whether that pays off depends on the value of an enquiry. For B2B services with higher order values LinkedIn is usually the most efficient channel.
For meaningful tests we recommend a monthly advertising budget that allows several audiences and formats in parallel. The exact amount depends on the size of your target group and the goal of the campaign. We give you a realistic order of magnitude in advance.
Both have their place. Lead gen forms on LinkedIn lower the hurdle and deliver more enquiries, landing pages usually deliver more qualified ones. We usually test both routes and decide based on the feedback from your sales team.
Very important. Posts by management and experts reach considerably more people on LinkedIn than the company page. We support with editorial plan, copy and graphics so that personal branding remains possible alongside daily business.
We measure enquiries, downloads, appointment bookings and their quality, not just impressions and clicks. Insight Tag, conversion tracking and the handover to your CRM make visible which campaign brought which enquiry.
Campaigns deliver data and first enquiries within the first days. Reliable statements about cost per qualified enquiry are possible after four to eight weeks, once audiences and formats have been tested.
LinkedIn is worthwhile for companies that have other companies as customers, whose services need explanation and whose order values justify the higher click price. For recruiting specialists and executives LinkedIn is often the most effective channel too.
