Web design agency
A web design agency plans, designs and develops a company’s website and makes sure it is found and brings in enquiries. Design is only one part of that. A page structure that matches your customers’ questions, technology that loads fast and content that Google and AI systems understand matter just as much.
We combine these building blocks in one project. For more than 12 years we have built websites for mid-sized companies, more than 500 projects for more than 350 companies. We keep looking after many of them for years, BSH AG for example for more than nine years.
A selection of our clients
Our web design services
A good website answers three questions within seconds: am I in the right place, can I trust this company, and what is my next step? We align structure, design, copy and technology with that.
You get everything from one team: from the concept through design and development to support after launch. Visibility in Google and in AI answers is part of the plan from day one, not an add-on.
We define goal, audience and search terms and fix the sitemap before design starts. That way every page has a job.
A custom design in Figma, derived from your brand and your customers. Home page and core pages first, then the rest.
Copy, headings and structured data that Google and AI systems understand. More on our GEO agency page.
WordPress or Astro, depending on the project: fast, secure and easy to maintain. For WordPress projects we are also known as a WordPress agency.
Forms, appointment booking and, if you like, AI assistants that pre-qualify enquiries and hand them straight to your sales team.
Updates, backups and further development from one team, optionally with our WordPress maintenance.
Templates look good quickly but rarely fit what your customers want to know. We start with your services and your customers’ questions and build structure, design and content from them. The result is a website your team can maintain itself and that grows with your business.
Tell us what your website should achieve. In a first call we show you how we would approach it, which pages you need and what to expect.
Your new website in 5 steps
Most website projects do not fail because of the design but because the scope is vague. So we fix goal, scope and sitemap before we design. After that we move in stages, and you see early on what your website will look like.
We talk about your business, your customers and the goal of the website: how many enquiries, from whom, for which services? That defines what the website has to do.
We define which pages exist, which search terms they cover and which content comes from whom. The scope is agreed in writing before design starts.
First we design the home page and one service page in Figma. Once they work, the other pages follow in the same system, for desktop and smartphone.
We build the website, add copy, images, forms and structured data and set up redirects from the old website.
After launch we measure rankings, mentions in AI answers and enquiries and keep developing the website with you.
In a free first call we agree on goal, scope and timeline. After that you get a proposal with a fixed scope.
Standard in every project
We do not negotiate these points anew in every proposal. They are part of every website we build, whether a one-pager or a portal in many languages.
We design for smartphone, tablet and desktop at the same time. More than half of your visitors come on mobile, and that is where the website has to work best.
Optimised images, lean code and good hosting. We check the Core Web Vitals before launch, because Google and visitors punish slow pages.
Your team changes copy, images and new pages itself. We set up the system so that no coding is needed and train you on it.
Page structure, headings, meta data and structured data are part of every website. That way Google and AI systems understand what you offer.
GDPR-compliant tracking, cookie notice, legal notice and privacy policy in the right place. We plan contrast, font sizes and navigation for accessibility.
Forms, appointment booking, newsletter or CRM: we connect the systems your sales team works with, so no enquiry gets lost.
What our clients say
More than 300 companies trust our work. This shows not only in the results but also in numerous reviews on Google, Proven Expert and Trustpilot. What counts are transparent processes, precise execution and real collaboration as equals.
Business Systemhaus AG
Extremely competent advice, fast implementation, friendly and relaxed collaboration. Especially with urgent support issues you always get help quickly! The Pageworkers team simply knows what they are talking about when it comes to WordPress / SEO, and they implement things exactly as discussed. A real rarity, we look forward to a long-term collaboration!
Christina Schönberger
Head of Marketing
NOA GbR
Very competent and agile agency. Definitely recommended.
Anne Werner
Senior Designer
Automate365 GmbH
Pageworkers took our website to the next level! With an eye for detail and an understanding of the latest trends in web design, the team created a user-friendly and aesthetically pleasing site. The customer service is right, too: quick answers and tailored solutions. Highly recommended for anyone who wants to improve their online presence!
Andreas Ahlert
Managing Director
Web design know-how
From more than 12 years of web design for mid-sized companies: a client project, the most common relaunch mistakes and what AI changes about our work.
BSH AG is an IT service provider and one of our longest client relationships. We have looked after the website for more than nine years, with several relaunches that each built on the previous one.
The latest expansion covered three things: a digital strategy with defined audiences and services, a lead path that guides prospects from the service page to an enquiry, and alignment with AI search (GEO). According to the Sistrix AI Check, mentions of the website in AI answers rose from 0 in October 2025 to more than 800 in June 2026.
Most relaunches we take over did not fail because of the design but because of the preparation. We see these mistakes again and again:
1. No agreed scope. The project starts with "we need a new website", but nobody has written down which pages, features and languages belong to it. Every new idea then shifts timeline and budget.
2. The sitemap is not fixed. If design starts before it is settled which pages exist and which questions they answer, the design gets bent into shape later. The sitemap belongs at the start.
3. Content arrives too late. Copy and images are "delivered later" and hold up the launch. Who delivers what by when belongs in the project plan.
4. Old rankings get lost. Without redirects from the old addresses, a new website loses visibility that took years to build.
5. Too many decision makers without an approval path. When five people approve every detail but nobody has the final say, the project goes round in circles.
Before the first design meeting, write the sitemap on a single page: which pages, which question each one answers, who delivers the copy. That one page saves several correction rounds in almost every project. (Malek Arab, Managing Director)
We have worked with AI every day for three years. Research, first drafts, headline variants and tests have become much faster. You see earlier what your website will look like, and we can try more before decisions are made.
What stays the same: people decide which pages your customers need, how your brand should come across and what belongs on the home page. What is new is an additional task. Your website not only has to be found in Google, it also has to work as a source in ChatGPT, Gemini and Google’s AI Overviews. We plan structure, content and structured data for that from the start.
A company website for a mid-sized business starts at around 5,000 euros with us. Larger projects with many pages, several languages or interfaces cost correspondingly more. From the first call to launch it usually takes 8 to 12 weeks, depending on scope and how quickly content and approvals arrive. What a website costs in general and what the price depends on is explained in our guide to the cost of a website.
We work for mid-sized companies all over Germany, mostly B2B: IT and software, industry, service providers, law firms and practices. Our office is in Aachen. Meetings take place online, on site in Aachen or at your premises by arrangement. For companies from the region there is our page on web design in Aachen.
FAQs
The questions companies ask us most often before a website project, with short answers.
A web design agency plans, designs and develops websites for companies. That includes concept and page structure, design, development, content and support after launch. A good agency also makes sure the website is found in Google and in AI answers and brings in enquiries.
A company website for a mid-sized business starts at around 5,000 euros with us. The price depends mainly on the number of pages, the features, the number of languages and who delivers the content. A detailed overview is in our guide to the cost of a website.
From the first call to launch it usually takes 8 to 12 weeks. Larger projects with many pages or interfaces take longer. A fixed scope and content that arrives on time save the most time.
By references you can look at live, by a process that starts with scope and sitemap rather than drafts, by fixed contacts and by the agency planning visibility and enquiries along with the design. Also ask who looks after the website after launch.
A freelancer suits small websites with a limited scope. An agency pays off when concept, design, development, SEO and support come together and the project should not depend on a single person.
For most company websites WordPress is the best choice: proven, easy to maintain and flexible. For very fast, multilingual or highly custom websites we use Astro or a headless CMS. More about WordPress on our WordPress agency page.
Yes. Page structure, headings, structured data and fast load times are part of every project with us. If you also want to become visible specifically in ChatGPT, Gemini and Google’s AI Overviews, our GEO agency takes care of that.
No. Our office is in Aachen, but we work for companies all over Germany. Most meetings take place online; we meet in person in Aachen or at your premises by arrangement.
Try it out. We build the same AI system with your company’s knowledge. Pick a use case and ask how it would work for you.
Answers questions about services and prices. Asks what is needed. Your sales team gets the enquiry with a summary.
Knows your manuals and product data. It answers standard questions at once and passes difficult cases to your team.
Explains open roles and the process in conversation. At the end you have an orderly application.
Asks about needs and use and recommends from your range, with a link to the right page.
Behind every answer is a chain of recognising, retrieving, scoring and routing. Pick a scenario and see what happens in the background.
Pick a scenario
Understands the request and buying intent, even when phrased vaguely.
Pulls the matching passages from website and price lists. Every answer has a source.
Asks targeted follow-up questions until need and budget are clear.
Adds company data such as industry and size from public sources.
Scores the lead by your criteria, for example volume or fit with your offer.
Sends the lead with a summary to the right person or straight into your CRM.
“We need a new website for three locations, starting in spring.”
Tells usage questions from faults and notices when someone is annoyed.
Searches manuals and solved tickets for the right solution.
Takes the order or contract into account when your system is connected.
Answers standard cases at once, with a link to the right guide.
Passes difficult cases to your team with a summary instead of guessing.
Shows which questions come up often and where content is missing.
“The machine has been showing error E12 since this morning.”
Answers questions about the role and the process, also in the evening and at weekends.
Knows every job ad including benefits.
Compares experience and wishes with open roles and suggests the right ones.
Checks requirements such as driving licence, availability or work permit.
Turns answers and documents into one consistent profile.
Sends the profile to the right person or into your applicant system.
“I am an electrician looking for something in Aachen from June.”
Asks about use and budget before recommending anything.
Searches items, technical data and availability.
Rules out what does not fit, for example because of compatibility.
Compares two or three products with reasons.
Suggests matching accessories and service.
Adds to the basket or passes large orders to your sales team.
“I need a pump for a garden pond of about 20,000 litres.”
The language model is only one building block. The value comes from your data, your rules and the connection to your systems. We build this for each company individually and keep measuring what it achieves.
Building blocks
Live on this website
